Most design briefs start by asking you to pick a font.

You won't be asked to do that. Here is what actually happens instead, in the order it happens.

A conversation, not a questionnaire

This happens on a video call, arranged when you first get in touch. It is the first real step, and it is not a sales call: the prices are published, so there is nothing left to sell by the time we speak. Direction comes out of your own words, not a questionnaire asking you to choose between two typefaces you have never heard of. You talk about the business, the customers, what you want someone to feel when they arrive. That is the brief.

Early morning at Shelly Beach, before the sun's properly up. The water's that flat grey-green and the sandstone on the headland is still wet and dark. There's a warmth in the rock that stops it feeling cold.

A physiotherapist, asked what colour the business should be.

That became a muted grey-green, paired with a warm wet-sandstone accent, and a deep charcoal for text. She could not have named a hex code or a typeface. She didn't need to.

Direction shown, not described

Options arrive as things you can look at, side by side. Nobody is asked to imagine a colour from a name, or to approve a font from a description. If you can point at one and say it feels closer, that is enough to work with, and it is the only vocabulary this needs.

Muted grey‑greenPrimary

Warm wet sandstoneAccent

Deep charcoalText

Build

The site gets built, with the revision rounds included in your package. A round means everything you want changed is gathered up and done together, in one message or on a call, rather than a slow drip of single notes over three weeks. It is faster for both of us and it keeps the turnaround honest.

A written placement guide

This is the part nobody else does, and it is the reason most design work never gets used.

Files are not handed over as a folder. Every job ends with a plain-language document that says which exact file goes where, ordered so the highest-impact items get done first. Not a list of file names. A list of places.

Logo, square, transparentInstagram and Facebook profile picture

Logo, horizontal, transparentInvoicing software, email signature

Logo, print-ready, CMYKDoor sign, business cards, uniform

Colour and font referenceAnyone who designs anything for you later

Post templates, editableCanva, so you change the words yourself

A vague handover will sit in my downloads for three months. A clear list gets done in one evening.

A client, on why this matters.

Things left editable where they should be

If you post six or seven Instagram stories a week, templates delivered as flat images are useless to you, because every change means coming back to me. So those go out as editable Canva files and you change the text yourself.

The same principle applies everywhere it can. Anything you will need to change often should be something you can change without asking.

And then it is entirely yours.

The domain is registered and renewed by me, so there is nothing for you to set up and nothing to let lapse, and it is transferred into your name free whenever you ask. The Google Business Profile was verified by you, so that one is already yours. The logo, the files and the site are yours once the build is paid for. Stopping the upkeep does not change any of that.

See what each package costs